{"id":6087,"date":"2021-09-15T09:20:03","date_gmt":"2021-09-15T14:20:03","guid":{"rendered":"https:\/\/www-test.absglobal.com\/uk\/?post_type=abs_news_article&#038;p=6087"},"modified":"2021-09-15T09:20:03","modified_gmt":"2021-09-15T14:20:03","slug":"genus-abs-introduces-geneadvance","status":"publish","type":"abs_news_article","link":"https:\/\/www-test.absglobal.com\/uk\/articles\/genus-abs-introduces-geneadvance\/","title":{"rendered":"Genus ABS introduces GENEadvance\u00ae"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www-test.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2021\/09\/MicrosoftTeams-image-27.png?resize=1024,1024\" alt=\"\" class=\"wp-image-6088\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/www-test.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2021\/09\/MicrosoftTeams-image-27.png 3544w, https:\/\/www-test.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2021\/09\/MicrosoftTeams-image-27.png?resize=150,150 150w, https:\/\/www-test.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2021\/09\/MicrosoftTeams-image-27.png?resize=300,300 300w, https:\/\/www-test.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2021\/09\/MicrosoftTeams-image-27.png?resize=768,768 768w, https:\/\/www-test.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2021\/09\/MicrosoftTeams-image-27.png?resize=1024,1024 1024w, https:\/\/www-test.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2021\/09\/MicrosoftTeams-image-27.png?resize=1536,1536 1536w, https:\/\/www-test.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2021\/09\/MicrosoftTeams-image-27.png?resize=2048,2048 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><strong>GENUS ABS INTRODUCES NEW GENETIC SERVICE &#8211; GENEADVANCE\u00ae<\/strong><\/p>\n\n\n\n<p><strong>The new service aims to help dairy farmers predict and improve their herd\u2019s future performance and make faster genetic progress.<\/strong><\/p>\n\n\n\n<p>GENEadvance\u00ae combines genetic expertise with the latest in genomic technology and market-leading genetics.&nbsp; GENEadvance\u00ae can help improve the selection accuracy of herd replacements and help farmers to make better-informed breeding decisions<\/p>\n\n\n\n<p><strong>How does the service work?<\/strong><\/p>\n\n\n\n<p>By using insights gathered from genomic testing females in the customer\u2019s herd, Genus ABS can accurately predict their future genetic merit and rank them based on traits which are important to the farmer\u2019s business goals and system. &nbsp;Working alongside Genus ABS\u2019 experts, farmers can then make better-informed breeding decisions such as which animals should be used to create herd replacements, and which would be best bred to beef.<\/p>\n\n\n\n<p>Following this, Genus ABS\u2019 genetic specialists will provide a personalised genetic mating plan which meets the customer\u2019s specific needs and future goals. Regular genetic reviews will demonstrate the progress made and show the value the service has delivered.<\/p>\n\n\n\n<p><strong>What sets GENEadvance\u00ae apart?<\/strong><\/p>\n\n\n\n<p>Hugh Ratcliffe, UK General Manager at Genus ABS says; \u201cThis service takes the guesswork out of breeding herd replacements and provides the expert support many farmers want when genomic testing. GENEadvance\u00ae provides our farmer customers with an amazing opportunity to make the next step change in genetic improvement in their herds. Genomic testing improves the accuracy of selection decisions versus using parent averages when making breeding decisions. But GENEadvance\u00ae is more than that, we will provide our expertise throughout the service, helping identify goals and strategy, providing a customised mating plan to create replacements from the highest ranked females in their herds with our genetics.\u201d<\/p>\n\n\n\n<p><strong>Find out more<\/strong><\/p>\n\n\n\n<p>If you would like to know more about GENEadvance\u00ae please visit www.absglobal.com\/UK\/GENEadvance or call a Genus ABS genetic specialist on 01270 616681.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>GENUS ABS INTRODUCES NEW GENETIC SERVICE &#8211; GENEADVANCE\u00ae The new service aims to help dairy farmers predict and improve their herd\u2019s future performance and make faster genetic progress. GENEadvance\u00ae combines genetic expertise with the latest in genomic technology and market-leading genetics.&nbsp; GENEadvance\u00ae can help improve the selection accuracy of herd replacements and help farmers to [&hellip;]<\/p>\n","protected":false},"author":430,"featured_media":0,"template":"","abs_news_category":[],"abs_news_tag":[],"class_list":["post-6087","abs_news_article","type-abs_news_article","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v25.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Genus ABS introduces GENEadvance\u00ae - ABS Global UK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www-test.absglobal.com\/uk\/articles\/genus-abs-introduces-geneadvance\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Genus ABS introduces GENEadvance\u00ae\" \/>\n<meta property=\"og:description\" content=\"GENUS ABS INTRODUCES NEW GENETIC SERVICE &#8211; GENEADVANCE\u00ae The new service aims to help dairy farmers predict and improve their herd\u2019s future performance and make faster genetic progress. 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